SmashingRed™ Web & Marketing

Websites and Marketing Solutions for Smart Small Business.

Articles

Marketing, Lead Generation, and Research: A 3-in-1 Solution

Monday, August 15th, 2005

Stop doing cold calls! Turn the simple act of doing market research into a powerful lead generation tool.
I Hate Cold Calls
Long before I started my business, I realized that I wasn’t good at telephone sales and that I would need to generate leads in another way. I developed a sure-fire way to generate those leads, [...]

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If its Done its Done for: Make your Website Part of your Business before you Build. (Or remedy it if you’ve already posted it.)

Wednesday, June 15th, 2005

Websites are an Ongoing Part of Business.
All too many small business owners build a website that is considered complete once the final copy is placed. Do not stop there, if you really want to make your investment into the Web part of a profitable marketing solution, you need to ensure that people return to your [...]

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