A new deli-restaurant opened recently in the neighbouring South Shore town of Lunenburg, Nova Scotia. On their grand-opening weekend, Tracy, Georgia and I got in the car and went for the 15 minute drive down the shore to try it out. The decor was chic (for Lunenburg) and clean and new. We ordered a couple [...]
The other night I was driving home from the grocery store and noticed two women walking up to a restaurant to find in frustration that it was closed—at 6:30 in the evening. I know that this little European sandwich shop closes at 4:30PM because I had done the very same thing as the two women.
The [...]
Some of you may already know this but just to reiterate: you are a marketer. And, to make it even more powerful, your competition are marketers. And, to really bring it home, some of your competition are better at it than you.
Small business owners all to often think that they offer a product or service [...]
SmashingRed has been around for over a year and a half now and I have learned lots. I have worked with a number of clients to help meet their objectives and goals and continue to do so in the future.
Help Smart Small Business Get the Web Right
In the past few months, working on website projects [...]
I was just reading Robert Scoble who had pointed me to this post by Eric Sink who writes one of the best Marketing articles I have read in a while. In it, he explores how a business can get people talking about their product.
Where Sink’s article really wins is that it explains the benefits [...]
Although there has been a drought of posts here, that hasn’t meant things haven’t been busy. Tracy, my wife of 11 years started a blog to support her hand-made baby blanket business, Snug-A-Bug Blankets. She has been making high end baby blankets from beautiful prints and the really soft minky fabric and selling them on [...]
Are you giving your blog readers partial feeds?
There is nothing wrong with delivering partial feeds. The main benefit is it ensures people will visit your site to read the complete posts and therefore be exposed to your advertising or messages. In addition, they may benefit from seeing other content that they wouldn’t see if they [...]
Author, marketer, and “Agent of Change”, Seth Godin is in Toronto and can’t find his hole — um…er the Ethernet port. We’ll I am sure he has found it by now since he has just placed a challenge on his blog to anyone who can correctly guess the location of the Ethernet port in his [...]
Seth Godin is on fire this year. Check out his latest eBook Flipping the Funnel. His announcement post on it explains it better than I could.
Call me a cheap bastard or an intellectual socialist, but I can’t seem to swallow the idea that I should be paying to read a research paper that was so prominently marketed to news agencies from a university study. After reading Seth’s post the other day on a story about a study entitled, “Attention web [...]