SmashingRed™ Web & Marketing

Websites and Marketing Solutions for Smart Small Business.

Archive for the 'Marketing' Category

Where the Personal Touch Trumps Consistency

Wednesday, January 18th, 2006

I was at a meeting with a client this morning and on my way home I felt like having poutine for lunch. I don’t usually eat fast food during the day but the new Harvey’s in town was calling me. Harveys makes the best, most consistent poutine in the country. This is when consistency is [...]

You’ve Got 50 Milliseconds to Make Your Pitch. Go!

Monday, January 16th, 2006

Seth points us to Web users judge sites in the blink of an eye, a post on a new study that shows that you your website doesn’t have eight, five or even three seconds to wow the visitors to your site, you have about 50 millisececonds.
I guess design and the above-the-fold content better matter.

Let Guy Kawasaki roll.

Monday, January 16th, 2006

Venture capitalists don’t usually interest me but I got turned onto Guy Kawasaki after a post by Seth Godin about the fact that the former Apple man and venture capitalist had finally started a blog.
This is way more than a blog. Guy is putting his whole philosophy down there. Each post is an incredibly thoughtful [...]

Test, Measure, Change, Repeat.

Wednesday, November 16th, 2005

For many web site owners, managers, and developers, tracking web site performance has meant logging into your server or signing up for either limited or paid statistics tracking programs. Google’s Urchin division has just gone free.
Google Analytics provides a powerful interface for developing and tracking strong campaign monitoring for both e commerce and goal oriented [...]

Make Money Where Your Mouth Is.

Monday, November 14th, 2005

In her Search Engine Guide post “Zero Cash, A Little Talent and 30 Days“, Jennifer says her aim is, “… to try to setup some type of business in my free time and see if I can start to turn a profit in a 30 day period.”

Change is coming.

Friday, November 4th, 2005

I have been doing some reading lately and have decided I need to make a change. I will be transforming my business and the way that I build websites, they way that I do business and the way that I market. I will still be building websites and I will still be building my [...]

Please Refrain From Skateboarding During Business Hours.

Friday, September 9th, 2005

I was at the local Canadian Tire store just outside of town in a new power centre looking at compressors for the ongoing renos in my house and noticed a sign posted on the light pole that read, to my surprise, “PLEASE REFRAIN FROM SKATEBOARDING DURING BUSINESS HOURS”. (I will post a photo after I [...]

Marketing, Lead Generation, and Research: A 3-in-1 Solution

Monday, August 15th, 2005

Stop doing cold calls! Turn the simple act of doing market research into a powerful lead generation tool.
I Hate Cold Calls
Long before I started my business, I realized that I wasn’t good at telephone sales and that I would need to generate leads in another way. I developed a sure-fire way to generate those leads, [...]