Some of you may already know this but just to reiterate: you are a marketer. And, to make it even more powerful, your competition are marketers. And, to really bring it home, some of your competition are better at it than you.
Small business owners all to often think that they offer a product or service [...]
I was just reading Robert Scoble who had pointed me to this post by Eric Sink who writes one of the best Marketing articles I have read in a while. In it, he explores how a business can get people talking about their product.
Where Sink’s article really wins is that it explains the benefits [...]
Are you giving your blog readers partial feeds?
There is nothing wrong with delivering partial feeds. The main benefit is it ensures people will visit your site to read the complete posts and therefore be exposed to your advertising or messages. In addition, they may benefit from seeing other content that they wouldn’t see if they [...]
Seth Godin is on fire this year. Check out his latest eBook Flipping the Funnel. His announcement post on it explains it better than I could.
I was at a meeting with a client this morning and on my way home I felt like having poutine for lunch. I don’t usually eat fast food during the day but the new Harvey’s in town was calling me. Harveys makes the best, most consistent poutine in the country. This is when consistency is [...]
Seth points us to Web users judge sites in the blink of an eye, a post on a new study that shows that you your website doesn’t have eight, five or even three seconds to wow the visitors to your site, you have about 50 millisececonds.
I guess design and the above-the-fold content better matter.