Focus On Action. Now!
Yesterday, I said that you were a marketer and that one of the ways to take hold of your marketing was to do something now. While that is a bit of an oversimplification, I want to discuss the “do something now” as one of the ways you can improve your business overnight.
Like many small business owners, I struggled with being the person doing all the work but what made things worse was procrastination by perfectionism. I would fail to do anything for fear of not doing it perfect.
It took me a change of view to see that doing nothing was to fail and that by doing something, even imperfect, that I would be gaining experience, customers, free-time, and more. Even if the action taken had negative results, at least it had results. From those results I can make new plans that should allow positive results or at least highlight a course of action that ought not to be taken.
So, if you have unmade decisions you should:
- Start that blog.
- Hire that assistant.
- Revamp/Redesign your website.
- Send out that letter campaign.
- Develop that process.
- Fire that dead weight.
- Call your customer list.
- Revise your plans.
- Develop that new service.
- Launch the new line.
- Find a partner.
- Align with the competition.
- Buy the competition.
- Rent the new office.
- Invest in the new equipment.
- Give your employees an extra day off.
- Take that vacation.
- Stop hours of surfing.
- Quit smoking.
- Renew your gym membership.
- Read a book on productivity.
Do something. To do nothing is the failure.
What do you need to do?