Test, Measure, Change, Repeat.
For many web site owners, managers, and developers, tracking web site performance has meant logging into your server or signing up for either limited or paid statistics tracking programs. Google’s Urchin division has just gone free.
Google Analytics provides a powerful interface for developing and tracking strong campaign monitoring for both e commerce and goal oriented websites. Now no one can say they can’t track stats and measure results.
In his blog, Seth Godin reminds us, “…if it’s possible to test and measure successfully in a medium, it’s inevitable that people will test and measure. And when your competition tests and measures, they’re going to evolve faster than you do.”
Sign-up now.