Comments on: Web 2.0 Revealed: Steve Rucinski is Wrong on This One http://smashingred.com/blog/miscellanea/web-20-revealed-steve-rucinski-is-wrong-on-this-one/ Jay Gilmore on Websites and Marketing for Small Business. Thu, 17 May 2012 22:19:03 +0000 http://wordpress.org/?v=2.5.1 By: Ben Tremblay http://smashingred.com/blog/miscellanea/web-20-revealed-steve-rucinski-is-wrong-on-this-one/#comment-276 Ben Tremblay Tue, 22 Aug 2006 22:09:46 +0000 http://smashingred.com/blog/2006/07/27/web-20-revealed-steve-rucinski-is-wrong-on-this-one/#comment-276 I commented on "Mag.nolia - utterly incomprehensible" in http://hfx-ben.livejournal.com/728058.html. ... don't get me wrong: I'm definitely a Web2.0 booster. But for me it's about user experience, and that means delivering the goods. /Unless/ even the site derives income from even futile visits *nudge-nudge wink-wink* You're ace, Jay ... really. And this article proves that "counter culture" is a lot more widespread than conventional thinkers might assume: it's about selling steak as well as (not "instead of", note) sizzle. Steak /and/ sizzle instead of just sizzle. But it's sizzle that sells. see the photo of PlentOf Fish's creator holding up a 2 month cheque from Google for US$920M. (Can't locate the URL; sorry.) Speaking of "steak", when I've imagined likening my connundrum to trying to sell the idea of google in the early days I see that this would be misleading: the objection there would be "where's the income stream in the business model?" Today I came up with something more apt: even in the early days of the web we knew that search engines were key. My own collection of choice links ran to more than two dozen pages, each of them big. My "Green Futures" website comprised 12 topics; some of those pages held a couple of hundred links. Point being that the concept and intention communicated. My predicament is like talking "dictionary" before Ben Johnson ... folks' eyes go entirely blank before they glaze over. And the point here is that (I may have laid this on you already) my "steak" is about as sexy as index, or table of contents, or footnotes ... all of which are artifacts, i.e. inventions i.e. the products of _techne_. Geeks and my fellow nerds get it, but few apart from that. If I was selling sizzle I'd get funding. I spend my days typing yet more documents (http://bentrem.sycks.net/gnodal/ is the thin edge of the wedge) because I can't afford an internet connection. *shrug* "Successfull" cattle farmers go bankrupt all the time. As do "successful" lumber mill operators. "Market conditions" are derived from the community's psyche. And folk are in the mood for sizzle. Soon? Bread and circuses. (I usta clown at folk festivals, so I don't need the circuses. But I'm going to get by the next week on rice and macaroni ... ran outta bread.) cheers p.s. http://hfx_ben.livejournal.com p.s.2 I just connected with a tech_docs prof at UCBerkeley; wonderful how grounded that task makes folk! p.s.3 is it impossible to cut a strategic partnership with a company in the US? or just difficult? the economy here is so overheated it's like everybody's on crak. I commented on “Mag.nolia - utterly incomprehensible” in http://hfx-ben.livejournal.com/728058.html. … don’t get me wrong: I’m definitely a Web2.0 booster. But for me it’s about user experience, and that means delivering the goods. /Unless/ even the site derives income from even futile visits *nudge-nudge wink-wink*

You’re ace, Jay … really. And this article proves that “counter culture” is a lot more widespread than conventional thinkers might assume: it’s about selling steak as well as (not “instead of”, note) sizzle. Steak /and/ sizzle instead of just sizzle.

But it’s sizzle that sells. see the photo of PlentOf Fish’s creator holding up a 2 month cheque from Google for US$920M. (Can’t locate the URL; sorry.)

Speaking of “steak”, when I’ve imagined likening my connundrum to trying to sell the idea of google in the early days I see that this would be misleading: the objection there would be “where’s the income stream in the business model?” Today I came up with something more apt: even in the early days of the web we knew that search engines were key. My own collection of choice links ran to more than two dozen pages, each of them big. My “Green Futures” website comprised 12 topics; some of those pages held a couple of hundred links. Point being that the concept and intention communicated. My predicament is like talking “dictionary” before Ben Johnson … folks’ eyes go entirely blank before they glaze over. And the point here is that (I may have laid this on you already) my “steak” is about as sexy as index, or table of contents, or footnotes … all of which are artifacts, i.e. inventions i.e. the products of _techne_. Geeks and my fellow nerds get it, but few apart from that.

If I was selling sizzle I’d get funding. I spend my days typing yet more documents (http://bentrem.sycks.net/gnodal/ is the thin edge of the wedge) because I can’t afford an internet connection. *shrug* “Successfull” cattle farmers go bankrupt all the time. As do “successful” lumber mill operators. “Market conditions” are derived from the community’s psyche. And folk are in the mood for sizzle. Soon? Bread and circuses. (I usta clown at folk festivals, so I don’t need the circuses. But I’m going to get by the next week on rice and macaroni … ran outta bread.)

cheers

p.s. http://hfx_ben.livejournal.com
p.s.2 I just connected with a tech_docs prof at UCBerkeley; wonderful how grounded that task makes folk!
p.s.3 is it impossible to cut a strategic partnership with a company in the US? or just difficult? the economy here is so overheated it’s like everybody’s on crak.

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